Re: [Hampshire] Colour Printer Replacement

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Author: Brad Rogers
Date:  
To: Hampshire LUG List
Subject: Re: [Hampshire] Colour Printer Replacement
On Fri, 21 Jul 2017 13:27:58 +0100
Roger Munford via Hampshire <hampshire@???> wrote:

Hello Roger,

>replacement are weird. The toner is so expensive in comparison to the
>actual printer. Is this just a marketing ploy or is toner expensive to
>manufacture.


Similar things apply to inkjet printers. That is, the ink is expensive
compared to the price of the printer. Printers are (more or less) sold
at cost (if not a loss). Where printer makers make their money is on the
sale of consumables; ink(1), toner, etc. So much so, that HP even went
to the extent of locking out third party ink cartridges so they couldn't
be used in HP machines. A decision that, thankfully, was reversed.

Short version; It's largely a marketing ploy.

(1) Ink can cost around £990 a litre - over 840 times the price of
petrol (based on my printer's ink costs and local petrol prices).

-- 
 Regards  _
         / )           "The blindingly obvious is
        / _)rad        never immediately apparent"
No guarantee the stimuli must be perceived the same...
Gary Gilmore's Eyes - The Adverts


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